(as practiced by the Alphas) 

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1. A code of silence for the minds of wealthy individuals with high morale.

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2. Utilizing the American perspective of both sports and business by reinterpreting the traditional view of sports with a new entrepreneurial twist thus empowering those who move with purpose, by crafting performance luxury that reflects the discipline of the athlete and the drive of the entrepreneur.

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We are an apparel company merging both worlds of corporate business and sports together with the goal of setting a new standard in the way sports luxury wear is designed, viewed and presented. We aim to mix both old money and new money, creating a new aesthetic of wealth.