à-tre-mo | noun
(as practiced by the Alphas) 

1. A code of silence about wealthy moral activity and a refusal to give authority to evil. 

2. An organization of leaders united in the same vision, goals and purpose. Their sole focus is to elevate the business of the overlooked morally sound talent inside of America. 

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Servitude: 
We are an apparel company merging both worlds of corporate business and sports together with the goal of setting a new standard in the way sports luxury wear is designed, viewed and presented. We aim to mix both old money and new money, creating a new aesthetic of wealth.